Selling by Objectives to Impact Your Personal Brand
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Dave Hinkes gathered 27 years of real-world selling notes into the Amazon bestseller book ‘Selling By Objectives (SBO): The Handbook for More Profitability in the Twenty-First Century’ (now in its 3rd Edition). Each chapter of the novel is set and dialogue takes place in a car showroom. The beauty of Dave’s eight universal “sales” goals is that they are all-inclusive. Dave will dare anyone to conceive of another one that is unique from the ones already mentioned. As a result, you will understand precisely what you need to concentrate on in order to build your personal brand.
Objectives of Learning
What exactly is your own brand?
The eight universal goals for increasing your own brand/value.
How to put the goals into action right away.
Native Miami Beachian, bilingual in Spanish, dual doctorates in marketing and management, 7 professional sales and marketing certifications, entrepreneur, consultant, author, professor, trainer, speaker, coach, mentor, family man with wife (Deb) of 39 years and 3 grown ‘kids,’ hobbies include music, travel, theatre, ping pong (table tennis), bowling, golf, reading, spectator football and basketball, currently resides in Port St. Lucie, Florida.
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