Jon Buchan – Charm Offensive Professional
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Archive : Jon Buchan – Charm Offensive Professional Digital Download
Delivery : Digital Download Immediately
The Charm Offensive Professional Subscription is temporarily open for enrolment.
Who is it for?
Its for freelancers, agency owners, sales professionals, copywriters, marketers, and anyone else who wishes to become more successful online.
If youve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.
If youve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.
If youve been going a while and want to take some big leaps and take your business to the next level, Charm Offensive Professional is for you.
If you want to move from working with smaller clients to big brands or whoever your dream clients are, Charm Offensive Professional is for you.
If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.
If you want to add a new revenue stream where you sell your expertise at scale by building a profitable ‘tribe’ like Charm Offensive, Charm Offensive Professional is for you.
If you want to get promoted in your job and get a pay rise for doing some awesome work winning new clients or customers, Charm Offensive Professional is for you.
If you want to be part of an actively supportive community of other digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, UK-based VAs, cartoonists, magicians, and other assorted but talented weirdos,Charm Offensive Professional is for you.
The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers, suggest new content to be created, and take part in our twice-weekly group mastermind sessions.
Lets take a look whats already in the vault.
What’s already included in your Charm Offensive Professional Subscription?
Courses & Trainings
Always Be Winning The Original Unorthodox Lead Generation & Marketing Course (Value: 1,999 & HUGELY SUCCESSFUL)
Always Be Winning puts you in a position where you are never worried about how youre gonna find new clients.
Youre always going to have opportunities.
You can get in front of any type of business. It doesnt matter if its a local business, an exciting and innovative start up, or even a global brand.
You can meet any type of person – even if theyre a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.
You will be able to open opportunities for yourself whenever you want – and when youre able to do that, life gets really exciting.
I never thought Id give this information away – which I guess is why I sold it instead.
Always Be Winning comes in 4 modules:
Your Pitch To The World
The first part is about crafting your story, your pitch and your offering.
It is not about building a website, growing a social media following, or building an email list. This course will show you how to succeed without needing those!
Develop an offering thats compelling and specific.
Find out who your ideal clients are.
Write the perfect story that endears you to your prospects.
Craft a succinct one line pitch that will intrigue your prospects.
Create a LinkedIn profile that gets attention and builds credibility and interest.
Disarm With Charm
Find your ideal clients online and get their contact details.
How to write compelling copy for your cold approaches through cold email, direct mail, and LinkedIn.
This isn’t a generic, boring approach that gets ignored.
Ill show you how to do it the Charm Offensive way – an approach that cuts through the noise and gets your target customers to actually respond andwantto talk to you.
How to go the extra mile when you want to get the attention of your dream clients.
How to manage the whole process so you build opportunities for yourself right now – and in the coming weeks, months, and years.
Build Your Influence Online
Thats the outbound stuff sorted, but you also want leads to come to you.
Ill show you how to build your influence online using the same cold pitching tactics you use to generate leads.
Find and invite yourself on podcasts that your clients listen to.
How to find and convince journalists and other influencers to write about you.
How to write content on social media that intrigues your audience and builds their interest in you over time.
How to start a Facebook group around your area of expertise.
Conversations Into Cash
Youve got a response, now what?
This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a call sales call, and how to create and send a proposal that has the best chance of winning the deal.
How to impress prospects on sales calls and in sales meetings.
What to research and ask before the call or meeting.
How to open the call or meeting.
What questions to ask.
How to follow up after the call or meeting.
How to create a proposal that stands out.
How to send the perfect email that gives you the best chance of winning. How to really pull at all the stops, for when you want to win those dream clients.
Inspiring Influence – Tribe Building / Selling Your Expertise at Scale
Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.
There’s nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time.
Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products.
Your expertise can be sold many times over.
This course will show you how you how to add a new revenue stream to your existing business.
The Course Modules:
Launch –Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members.
Engage –Creating content that gets engagement, creating a community feel and catering to the needs of your audience while still leading.
Grow –Using growth hacking techniques, posting ethically in other complementary groups, putting yourself out there, building relationships with other influencers, and building an engine of social proof.
Sell –Asking your audience what they want, productising your expertise, developing your first products and launching your first course.
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